ISLAMABAD (May 12, 2021):-With under three months to go to the Olympic Games Tokyo, the International Federation of Sport Climbing (IFSC) has announced new broadcasting agreements with four partners. The new deals will see an increase in coverage of IFSC competitions.
With an eye to increasing the digital footprint of IFSC competitions, Zhibo.tv in China has acquired exclusive digital rights with a commitment to broadcast all IFSC competitions live or delayed for the 2021 and 2022 seasons in the territory of China. The deal also includes non-exclusive rights for the 2021 World Championships and the IFSC events taking place in China. As one of the biggest sports-only digital platforms in China, Zhibo.tv continues to develop digital partnerships worldwide and the agreement with the IFSC adds another leading International Federation to its growing list of clients.
Commenting on the new broadcast partnerships, IFSC President Marco Scolaris said: “With live sport returning to the global sporting calendar, we have seen increased demand for rights to show our competitions and we are delighted to welcome these partners to the IFSC for the 2021 season. We are confident that these partnerships will provide climbing fans around the world a more comprehensive offering of our events. I would like to extend our gratitude to all our Member Federations and local organisers, for their outstanding, tireless work; and to our athletes, who are always able to compete at the highest level, despite the many difficulties.”