Sports Bulletin Report
Riyadh (Saudi Arabia): The Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) have announced a new five-year production partnership with IMG, a global sports, events, and representation company, for the Roshn Saudi League (RSL), King’s Cup, and Saudi Super Cup, starting from the 2024-25 season.
This season will mark a significant shift for the SPL and SAFF, as IMG takes on the role of broadcast producer for the RSL, King’s Cup, and Saudi Super Cup, in partnership with the SPL and SAFF, combining the expertise of local partners with IMG’s world-class production experience and capabilities. The strategic collaboration will ensure best-in-class production quality, innovation and consistency across all RSL, Saudi Super Cup, and King’s Cup matches.
The 2024-25 season broadcast of the RSL, King’s Cup, and Saudi Super Cup will feature more dynamic storytelling and captivating content that highlights the excitement of the matches and celebrates the rich culture and passion that drive the sport. This will enable partners to offer deeper insights, as well as more engaging and entertaining narratives, enhancing the viewing experience for fans around the world and fostering a deeper connection with the league.
Omar Mugharbel, CEO of the Saudi Pro League, said: “Our new production partnership marks a significant step forward for the SPL as we continue our transformation and growth on and off the pitch. Our collaboration with IMG reflects our commitment to bring world-class production standards to Saudi football with the league the central host producer. By leveraging the expertise of IMG and maintaining strong partnerships with local and regional distributors, the SPL is poised to deliver an unparalleled football viewing experience to fans around the world through technology, innovation and talent.”
Barney Francis, EVP of Studios at IMG, said: “Saudi Pro League is one of the most exciting and fastest-growing leagues in global football, with fans around the world now tuning in to watch thrilling action between some of the game’s biggest stars. In today’s battle for attention, it’s critical for rightsholders to take control of their narrative and innovate. We are excited to help SPL take its content offering and storytelling to the next level for viewers and broadcasters, and to provide opportunities for local broadcast and production talent to be part of the journey.”
