Islamabad (Sports Desk):-The Olympic Games Tokyo 2020 reached a global broadcast audience of more than three billion people, according to independent research conducted on behalf of the International Olympic Committee (IOC).
A total of 3.05 billion unique viewers tuned in to coverage across linear TV and digital platforms. Official coverage on Olympic broadcast partners’ digital platforms alone generated 28 billion video views in total – representing a 139 per cent increase compared with the Olympic Games Rio 2016 and underlining the changing media landscape and Tokyo 2020’s designation as the first streaming Games and the most watched Olympic Games ever on digital platforms.
In a survey conducted with the athletes, it was clearly demonstrated that participation in the Olympic Games Tokyo 2020 was important to them. Regarding their motivation to compete, 93 per cent of athletes stated that it was important “to compete at the biggest multi-sports event on earth”, and 84 per cent rated it important “to become an Olympian”.
“These Olympic Games were a success with regard to the athletes, the worldwide audience and the Olympic values, as demonstrated in the research. As the most-watched Olympic Games ever on digital platforms, with more than 28 billion video views in total on the Olympic broadcast partners’ digital platforms, they have really become the first streaming Games. Overall, they reached a total global broadcast audience of more than 3 billion people across linear TV and digital platforms,” said IOC President Thomas Bach.
