Sports Bulletin Report
Riyadh (Saudi Arabia): The Saudi Pro League (SPL) is proud to announce TikTok as its ‘Digital Partner’ for the 2024-25 season. TikTok is the leading destination for short-form mobile video and with this partnership, aims to create an unparalleled digital experience for football fans across the region and beyond.
In this official partnership, TikTok will introduce a dedicated SPL Exclusive Hub, a central space where fans can access content from the league's clubs and partners. This hub offers an immersive experience, bringing fans closer to their favourite teams and players in innovative and interactive ways. This collaboration sets new standards for sports entertainment by leveraging TikTok’s creative community and dynamic platform to bring the SPL closer to its expanding fanbase.
Through this partnership, TikTok will elevate the excitement of Roshn Saudi League (RSL) matches like never before. The SPL will offer exclusive content available only on TikTok, giving fans unique insights into the league, its clubs, and players. From behind-the-scenes footage to in-depth player interviews, the content will create an engaging and immersive experience for fans.
Omar Mugharbel, CEO of the Saudi Pro League, said: “The partnership between the Saudi Pro League and TikTok is a groundbreaking development for our sector in the region and represents a strategic leap into the future of sports entertainment. This is more than a partnership, it’s a digital revolution. We are harnessing TikTok’s power to transcend traditional engagement and offer our fans a canvas for creative expression and a suite of experiences tailored to their passion for football. We’re creating a realm where each fan has a front-row seat to the spectacle of the Roshn Saudi League, powered by the boundless creativity that TikTok embodies.”
Kinda Ibrahim, TikTok’s GM for Operations in the Middle East said: “Saudi Arabia’s passion for football runs deep in its history. By partnering with the Saudi Pro League, we are tapping into this strong affection for the sport and aligning with the league’s strategic vision to become one of the top football leagues globally. Through modernising the fan experience with a dedicated space for league content, clubs, and partners, we aim to strengthen the community of sports enthusiasts by providing them with more ways to connect and engage with exclusive content online.”
