Sports Bulletin Report
Riyadh (Saudi Arabia): The Saudi Arabian Football Federation (SAFF) signed a historic new agreement with Unilever’s Rexona to become an official partner of the Saudi Arabia Women’s National Team programme. The new three-year agreement represents the first official partner to the Kingdom’s women’s national programme across all levels, as part of the rapid rise of women’s football in Saudi Arabia.
The new agreement sees the Saudi Arabia Women’s National Programme partner with one of women’s football’s biggest supporters, Rexona. As the world’s top deodorant and antiperspirant brand, Rexona and its parent company, Unilever have become a key partner to women’s football across the globe, with key sponsorship roles with FIFA and the Women’s World Cup in recent years.
As an extension of Rexona’s international efforts to support the growth of women’s sports, this new chapter is a major milestone for Rexona in becoming an official sponsor for the Saudi Arabian Women’s National Teams, with both partners aiming to break new ground in developing the women’s game nationwide in the Kingdom.
Since the launch of the Saudi women’s National Team in 2021, the game has advanced at an exceptional pace, with women’s national teams introduced across various levels and the SAFF Women’s Premier League introduced in 2022 for its first season as a result.
This new partnership will support SAFF in continuing to provide opportunities to women and young girls across the Kingdom to participate in the world’s game and advance women’s football in Saudi Arabia.
During the official signing ceremony on Sunday, SAFF Head of Women’s Football, Aalia Al Rasheed welcomed Khalil Yassine, Head of Unilever Arabia and Head of Customer Development, to Al Awwal Park in the capital to begin the new multi-year partnership.
Aalia AlRasheed, Head of Women's Football Department at SAFF, said: “We are delighted to announce this new partnership for our Women’s National Programme with Rexona and Unilever, a key figure in the global growth of women’s football. We have immense pride of how the women’s game and development of our Saudi Arabia Women’s National Programme has progressed in recent years, and this is the next step in continuing to reach new heights for women’s football and our national team programme in the years to come.”
With the continued success of the SAFF Women’s Premier League now in its third season, and the progress of women’s football at grassroots level with over 77,000 female players in the Kingdom’s schools leagues, the new partnership will support in providing new opportunities for girls across Saudi Arabia to get involved in the sport.
